Mobile marketing has proven to be a very successful manner of advertising for many companies around the world. If done correctly, you are going to reap the rewards of the time that you spend researching and planning your mobile marketing campaign. The following tips will help you successfully use this method for your business.
Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.
If you have an email marketing system in place, request your recipients' cell phone numbers so that you can inform them of the latest sales and products. Many people will give their number up if they think that it will save them money on some purchases in the future.
You should use Delivr.com to generate your QR codes. This website allows you to create QR codes for free and also offers you the possibility to track them. This will help you find out how many people actually scan your codes, and see how much time they spend on your website.
Check out your website and other associated pages from your mobile. Does it look good? This change came on the internet fairly quickly so many websites are not optimized to be viewed from mobile devices. If you do not have a mobile version of your website, you should look into making one soon.
Stay away from caps lock, unless you are giving a call to action. Using caps lock at any other time during a message can come across as if you are yelling at someone, and no one likes to be yelled at. Stay polite and calm by only using caps lock if necessary.
Send offers or communications sparingly as part of your mobile marketing campaign. Customers sign up to receive valuable and relevant information or offers but do not respond well to overwhelming volumes of messages. Many people today are bombarded by e-mails and text messages, so make sure your communications stand out as providing value without being annoying.
Engaging with your customers is incredibly important in mobile marketing, so it's a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you're keeping the lines of communication open with your customers.
Your mobile marketing should be designed around your customers who have the worst possible connections. It is fantastic that some devices can now work faster than many desktop computers, but many people still have small screen phones which download very slowly. Design your marketing with those customers in mind for increased speed.
Apply these tips to you marketing plan and you are sure to see positive responses from your customers. Be sure to take the time to plan your next move before doing anything to avoid making the mistakes that can cause you to lose customers that are already on your list.